17 months. One person. One vision.
Memo AI is the work of Sai (Sarma Linux) — a software engineer at Memo Fashion who set out to build something better than off-the-shelf AI for the team.
Every line of code, every API integration, every animation, every edge case — all hand-written. No templates. No agency. No outsourcing.
From the cascade architecture to the markdown table renderer to the mobile drag-and-drop, every detail was designed and shipped by one person, evolving alongside daily feedback from the Memo Fashion team.
The result: a tool that feels like the polished AI products you pay £20+/month for — except it's built specifically for how Memo Fashion actually works, runs entirely in-house, and costs the company nothing extra.
"I wanted Memo Fashion to have an AI tool that felt like ours — designed for our workflow, branded for our team, and free of subscription fees. So I built one."
What I actually built
A non-exhaustive list of things shipped by one person over 17 months